Society Issues Business Advertising Political Advertising
Seiten:
» Channeling influence
The critical role of television in political campaigns. How broadcasters are profiting from campaign ads. From Common Cause.
http://www.commoncause.org/publications/040297_rpt6.htm
» Effectiveness of negative political advertising
Research paper indicating that poorer and younger voters are more receptive to negative ads than older and wealthier voters.
http://www.scripps.ohiou.edu/wjmcr/vol02/2-1a.HTM
» Issue Advertising 1999-2000
Issue ad spending is setting a record pace so far in the 1999-2000 election season, with more than $114 million already spent or committed. That is nearly as much as was spent on issue advertising in the entire 1995-1996 presidential cycle. Findings from
http://appcpenn.org/issueads/2000issuead.htm
» Political advertising articles and papers
Extensive list of links at University of Iowa Communication Studies site.
http://www.uiowa.edu/~commstud/resources/pol_ads.html