Society Issues Business Advertising Insider Perspectives

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Society Issues Business Advertising Insider Perspectives

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http://haas.berkeley.edu/~market/PAPERS/AAKER/BOOKS/BUILDING/brand_personality.html

» Brand personality
A relationship with a brand can be like a relationship with another person.
http://haas.berkeley.edu/~market/PAPERS/AAKER/BOOKS/BUILDING/brand_personality.html

http://www.wiu.edu/art/web%20syl/handouts/speech.html

» Branding and Bonding Beyond the Banner
Remarks by Denis F. Beausejour on Proctor and Gamble's vision of its role in serving people's needs through web marketing.
http://www.wiu.edu/art/web%20syl/handouts/speech.html

http://ww1.salonmagazine.com/media/1997/12/09media.html

» Confessions of an undercover drink fink
Sometimes ads just aren't hip enough. PR firms are now employing undercover marketers to promote products by word of mouth. Article from Salon.
http://ww1.salonmagazine.com/media/1997/12/09media.html

http://www.vancouver.wsu.edu/amsrev/theory/geuens01-98.html

» Feelings Evoked by Warm, Erotic, Humorous or Non-Emotional Print Advertisements for Alcoholic Beverages
Academy of Marketing Science Review article describing the application of theory and analysis in the production of advertisements based on a study of young adults and print ads for alcoholic beverages.
http://www.vancouver.wsu.edu/amsrev/theory/geuens01-98.html

http://advertising.utexas.edu/research/papers/Turcotte/

» Gimme a Bud: The Feature Film Product Placement Industry
Thesis on the who and where of product placement in movies, with an examination of the legal and social issues involved.
http://advertising.utexas.edu/research/papers/Turcotte/

http://www.JRCandA.com/art_brandmarriage.html

» Give your brand in marriage
For a brand sell to be effective long-term, the advertising needs to create an emotional involvement between the consumer and the brand. Exponent, Jacque Chevron, describes brand loyalty as a form of marriage.
http://www.JRCandA.com/art_brandmarriage.html

» Keeping up with the Jonesness
An account planner describes the quest for brand essence. From Salon.
http://ww1.salonmagazine.com/media/feature/1999/06/24/brand/index.html

» Lexicon Branding, Inc.
Leading company presents its pitch on the commercial value of expertly crafted brand naming.
http://www.lexiconbranding.com/

» Propagandium.com
a 'love-hate' perspective on the past, present and possible future of advertising [Requires Flash].
http://www.propagandium.com/

http://ww1.salonmagazine.com/archives/1999/col_shal.html

» Ruth Shalit - Salon column
A New York ad agency account planner and Salon columnist provides sardonic commentary on the trade.
http://ww1.salonmagazine.com/archives/1999/col_shal.html

» Semiotic Solutions - Cultural Creativity - Home
"Semiotic Solutions has pioneered the adaptation of cultural theory to the spheres of marketing and advertising in the UK."
http://www.semioticsolutions.com/

» The Advertising Graveyard
Gallery of controversial advertisements which clients declined to run.
http://www.zeldman.com/adgraveyard/

http://www.forbes.com/forbes/99/1101/6411228a.htm

» The power of hype
Forbes magazine on new avenues for creating hype to serve brand marketing. Focuses on Bebe clothing.
http://www.forbes.com/forbes/99/1101/6411228a.htm

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